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Stock Trend Analysis Report
Prepared for you on Tuesday, January 6, 2026.
Booking Holdings Inc. (NASDAQ:BKNG)
Weak Downtrend (-65) - BKNG is showing signs of a strengthening downtrend. Monitor BKNG as it may be building momentum to the downside.
Is it time to buy, sell, or avoid BKNG?
MarketClub looks at technical strength and momentum to determine if the timing is right for BKNG.
Learn more about the Trade Triangles and how we make technical analysis as easy as buy and sell.
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MarketClub’s Trade Triangles for BKNG
The long-term trend has been DOWN since Oct 1st, 2025 at 5339.12
The intermediate-term trend has been UP since Dec 8th, 2025 at 5199.52
The short-term trend has been DOWN since Dec 31st, 2025 at 5403.79
Smart Scan Analysis for BKNG
Based on our trend formula, BKNG is rated as a -65 on a scale from -100 (Strong Downtrend) to +100 (Strong Uptrend).
| Open | High | Low | Price | Change |
|---|---|---|---|---|
| 5350.300 | 5368.065 | 5271.016 | 5349.625 | -17.745 |
| Prev. Close | Volume | Bid | Ask | Time |
| 5367.370 | 170450 | 2026-01-06 15:59:45 |
| Year High | 2228.99 | Year High Date | 2018-03-13 |
| Year Low | 1714.07 | Year Low Date | 2018-02-09 |
| 52wk High | 5839.414 | 52wk High Date | 2025-07-08 |
| 52wk Low | 4096.23 | 52wk Low Date | 2025-04-09 |
| Average Volume | 218,256 | Shares Outstanding | 32,234 |
| Market Cap | 87,156M | Assets | 287,520,000M |
| Liabilities | 334,880,000M | P/E Ratio | 34.8191 |
| Volatility | 32.11 |