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Stock Trend Analysis Report

Prepared for you on Thursday, December 25, 2025.

Bread Financial Holdings, Inc. (NYSE:BFH)

Countertrend Up (+85) - BFH is showing short-term weakness. However, look for the longer-term bullish trend to resume. As always, continue to monitor the trend score and utilize a stop order.

Is it time to buy, sell, or avoid BFH?

MarketClub looks at technical strength and momentum to determine if the timing is right for BFH.

Learn more about the Trade Triangles and how we make technical analysis as easy as buy and sell.

NYSE_BFH
Open High Low BFH Price Change
76.690 77.500 76.300 76.785 +0.175
Entry Signal

MarketClub’s Trade Triangles for BFH

long term up The long-term trend has been UP since Nov 26th, 2025 at 68.0100

intermediate term up The intermediate-term trend has been UP since Nov 25th, 2025 at 65.8300

short term down The short-term trend has been DOWN since Dec 23rd, 2025 at 76.8578

Smart Scan Analysis for BFH

Based on our trend formula, BFH is rated as a +85 on a scale from -100 (Strong Downtrend) to +100 (Strong Uptrend).

+85
Smart Scan Analysis for BFH
Strong Downtrend Sideways Strong Uptrend
Open High Low Price Change
76.690 77.500 76.300 76.785 +0.175
Prev. Close Volume Bid Ask Time
76.680 144013 2025-12-24 12:59:32
52wk High78.9852wk High Date2025-12-22
52wk Low38.2152wk Low Date2025-04-07
Average Volume771,633Shares Outstanding45,662
Assets217,140,000MLiabilities183,970,000M
P/E Ratio7.8245
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