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Stock Trend Analysis Report
Prepared for you on Wednesday, January 28, 2026.
The Hershey Company (NYSE:HSY)
Countertrend Up (+85) - HSY is showing short-term weakness. However, look for the longer-term bullish trend to resume. As always, continue to monitor the trend score and utilize a stop order.
Is it time to buy, sell, or avoid HSY?
MarketClub looks at technical strength and momentum to determine if the timing is right for HSY.
Learn more about the Trade Triangles and how we make technical analysis as easy as buy and sell.
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MarketClub’s Trade Triangles for HSY
The long-term trend has been UP since Jan 14th, 2026 at 197.12
The intermediate-term trend has been UP since Jan 12th, 2026 at 190.43
The short-term trend has been DOWN since Jan 21st, 2026 at 196.23
Smart Scan Analysis for HSY
Based on our trend formula, HSY is rated as a +85 on a scale from -100 (Strong Downtrend) to +100 (Strong Uptrend).
| Open | High | Low | Price | Change |
|---|---|---|---|---|
| 189.7600 | 191.9050 | 188.7900 | 191.6425 | +1.6725 |
| Prev. Close | Volume | Bid | Ask | Time |
| 191.6300 | 1024305 | 2026-01-27 15:59:41 |
| Year High | 114.63 | Year High Date | 2018-01-08 |
| Year Low | 89.101 | Year Low Date | 2018-05-03 |
| 52wk High | 201.86 | 52wk High Date | 2026-01-16 |
| 52wk Low | 140.13 | 52wk Low Date | 2025-02-05 |
| Year End Close | 72.22 | Average Volume | 1,772,214 |
| Shares Outstanding | 202,785 | Short Interest | 3,006,337 |
| % Institutional | 58.4 | Market Cap | 31,677M |
| Assets | 135,794,260M | Liabilities | 901,498,000M |
| P/E Ratio | 34.5212 | Beta | 0.14 |
| Volatility | 23.21 |
