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Stock Trend Analysis Report
Prepared for you on Saturday, January 17, 2026.
Bread Financial Holdings, Inc. (NYSE:BFH)
Sidelines Mode (-55) - BFH is moving in a sideways pattern and is unable to gain momentum in either direction. Beware of choppy movement and consider a sidelines position until a stronger trend is identified.
Is it time to buy, sell, or avoid BFH?
MarketClub looks at technical strength and momentum to determine if the timing is right for BFH.
Learn more about the Trade Triangles and how we make technical analysis as easy as buy and sell.
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MarketClub’s Trade Triangles for BFH
The long-term trend has been UP since Nov 26th, 2025 at 68.010
The intermediate-term trend has been DOWN since Jan 12th, 2026 at 73.780
The short-term trend has been UP since Jan 16th, 2026 at 72.915
Smart Scan Analysis for BFH
Based on our trend formula, BFH is rated as a -55 on a scale from -100 (Strong Downtrend) to +100 (Strong Uptrend).
| Open | High | Low | Price | Change |
|---|---|---|---|---|
| 71.89 | 74.17 | 71.89 | 73.78 | +3.13 |
| Prev. Close | Volume | Bid | Ask | Time |
| 73.73 | 1278448 | 2026-01-16 15:59:48 |
| 52wk High | 82.03 | 52wk High Date | 2026-01-09 |
| 52wk Low | 38.21 | 52wk Low Date | 2025-04-07 |
| Average Volume | 887,299 | Shares Outstanding | 45,662 |
| Assets | 217,140,000M | Liabilities | 183,970,000M |
| P/E Ratio | 7.2092 |